Our human-centric
business approach
unlocks deep
and insightful
solutions for you
BUSINESS
DEVELOPMENT
We will help you unlock the uncommon
growth, create and capture uncontested
market space.
Need for:
-
Short-term tactics and planning
-
Digital transformation strategy
-
Blue ocean strategy
-
Market mapping
Business
reengineering
We will help you become the best
version
of
yourself by systemizing your
existing
knowledge
experience and potential.
Need for:
-
Efficiency and optimization
-
Lack of information for business
decisions
-
Portfolio management
-
Exit strategy
-
Management system modernization
Marketing &
communications
We take raw data, apply a unique set of
behavioral
algorithms to attain deeper
insights,
build strategies and then take
away the headache
by converting
strategy into action.
Need for:
-
Problems with better customer relations
and loyalty
-
Problems with the vision of company
and long term strategy
-
Problems with a strong brand identity
-
Fresh perspective on marketing activities
-
Scale the team (short-term)
Different businesses
different challenges
That is why we have a full service offering to find the best
fit solutions for our
partners.
Our 3 key-solution areas are
Business
Development
Business
Reengineering
Business
Development
Business
Development
- Sectoral studies
- Feasibility study
- Business plan development
- Investment pitch development
Business
Reengineering
- Financial analysis
- Systems and processes architecture
- Efficiency analysis
- Reporting system development
- Corporate governance structuring
Marketing &
Communications
- Market study
- Segmentation
- Brand positioning
- Communication Strategy & Management
- Public opinion management
- Crisis communication
management
Some of
our clients
Expertise in more than 32 countries.
local
local
Some of
our clients
Expertise in more than 32 countries.
international
local
CASE STUDIES
Gaming
Alcoholic beverage
Horeca
Business Development
Challenge
Growing the industry
Developing the “eating out” culture
Solution
The question we asked ourselves was; how do we get Armenians away from
their kitchens and into the restaurants? How can we
create a sustainable and recurring experience that will drive HoReCa
sales?
First we looked at Armenian eating out behaviors and identified a
couple sustainable experiences that occur every year within the
market. There is fall and winter for “xash” - Xash Season. There is
summer for tourists - Tourist Season. The industry had a huge gap
during spring, which is where we found our opportunity.
Spring is considered the best season to eat lamb. It is the season
where sheep graze in the open fields, as the fields are filled with
lush green grass. Lamb meat in the Spring time is the healthiest and
juiciest meat you can find throughout the year.
Thus the “GaRun” Festival was born.
Conclusion
As a result, the festival is now being held every year from March 1 to June 1, during this time the restaurants offer exclusive meals with lamb. During the first year 5 restaurants joined the festival, second year it was already 20+ restaurants. “GaRun” festival turned into an industry wide event and will only grow year upon year.
Alcoholic
beverage
Business Development
Challenge
Market mapping & finding
the blue ocean strategy
Solution
Metrica Group, together with its partners, conducted consumer behavior
research, specifically discovering the beer, wine,
vodka and other alcoholic beverage drinking culture in Armenia. We
dug deep to find out what people drink, where they drink it, with
whom, etc.
For example vodka is a more everyday type of drink (with lunch or
dinner), whereas wine is more of an occasion (going out to drink wine
with friends).
Based on the data gained from research, we came across compelling
insights in the market. We discovered that all the big players of the
mainstream alcoholic beverage market and their products are reaching
the end of their lifecycle, which shows that there is a huge gap in
the youth market (Millennials/GenZ). Millennials/GenZ have been undervalued
by the alcoholic beverage market and we intend
to capitalize on that mistake
Conclusion
A clear and concise go-to-market strategy for an alcoholic beverage that
will grow market share and volume year on year as the millennials start
to mature as a group. The strategy included specific opinion leader
groups within the millennials, as well as key messaging components
customized to those groups.
Gaming
Marketing & Communications
Challenge
In an already highly competitive industry
increasing market share by using
behavioral tools.
Solution
Gaming is an industry of hunt and farm. You hunt for new players
(acquisition) after which you farm them
(retention) to cross sell and up sell your portfolio. It is also
unique in the sense that although the global market is growing at an
exponential rate the government restrictions are usually quick to
follow.
Taking into account the above mentioned trends we
had to move quickly into the details of playing behaviors and human
behaviors to be able to beat the competition. The first thing that
had to be done was map the Armenian population and break them down
into behavioral profiles; who they are, what they do and, most importantly, why they do it?
Conclusion
Product Passports - each product in the portfolio ended up with a
strategy (hunt or farm), a behavioral target group and a set of key
messages that should be communicated to win over the players and grow
market share.
Water Entertainment
Business Management
Challenge
Financial analyses, Effectiveness evaluation and
Financial dashboard building
Solution
Water entertainment complex, where there is no shortage of customers, the flow of finances is
abundant, but the profit is small. "Help us to find out where the money is lost at the end of year,"–
This is how our partner formulated his problem.
In a short period of time, specialists of “Metrica Group” analyzed the partner company's financial
data, documents, classified the staff lists and made real financial reports. The evaluation of the
efficiency, profitability of 6 business directions was also carried out.
Conclusion
After identifying the causes of the problems, Metrica team developed a financial management
dashboard, financial reporting structure, and a 1-year financial plan for a partner organization.
Interested in
working together?
Thoughts
CONTACT US
Location :
3A Moskovyan St, 5th Floor
Yerevan, AM 0001
Email :
info@metrica.am
Phone :
+374 41 36 01 99
BUSINESS
DEVELOPMENT
We will help you unlock the uncommon
growth, create and capture uncontested
market space.
Need for:
-
Short-term tactics and planning
-
Digital transformation strategy
-
Blue ocean strategy
-
Market mapping
We will help you unlock the uncommon
growth, create and capture uncontested
market space.
Need for:
- Short-term tactics and planning
- Digital transformation strategy
- Blue ocean strategy
- Market mapping
Business
reengineering
We will help you become the best
version
of
yourself by systemizing your
existing
knowledge
experience and potential.
Need for:
-
Efficiency and optimization
-
Lack of information for business
decisions
-
Portfolio management
-
Exit strategy
-
Management system modernization
We will help you become the best
version
of
yourself by systemizing your
existing
knowledge
experience and potential.
Need for:
- Efficiency and optimization
-
Lack of information for business
decisions - Portfolio management
- Exit strategy
- Management system modernization
Marketing &
communications
We take raw data, apply a unique set of
behavioral
algorithms to attain deeper
insights,
build strategies and then take
away the headache
by converting
strategy into action.
Need for:
-
Problems with better customer relations
and loyalty
-
Problems with the vision of company
and long term strategy
-
Problems with a strong brand identity
-
Fresh perspective on marketing activities
-
Scale the team (short-term)
We take raw data, apply a unique set of
behavioral
algorithms to attain deeper
insights,
build strategies and then take
away the headache
by converting
strategy into action.
Need for:
-
Problems with better customer relations
and loyalty -
Problems with the vision of company
and long term strategy - Problems with a strong brand identity
- Fresh perspective on marketing activities
- Scale the team (short-term)
Different businesses
different challenges
That is why we have a full service offering to find the best
fit solutions for our
partners.
Our 3 key-solution areas are
Business
Development
Business
Reengineering
Business
Development
Business
Development
- Sectoral studies
- Feasibility study
- Business plan development
- Investment pitch development
Business
Reengineering
- Financial analysis
- Systems and processes architecture
- Efficiency analysis
- Reporting system development
- Corporate governance structuring
Marketing &
Communications
- Market study
- Segmentation
- Brand positioning
- Communication Strategy & Management
- Public opinion management
- Crisis communication
management
Some of
our clients
Expertise in more than 32 countries.
local
local
Some of
our clients
Expertise in more than 32 countries.
international
local
CASE STUDIES
Gaming
Alcoholic beverage
Horeca
Business Development
Challenge
Growing the industry
Developing the “eating out” culture
Solution
The question we asked ourselves was; how do we get Armenians away from
their kitchens and into the restaurants? How can we
create a sustainable and recurring experience that will drive HoReCa
sales?
First we looked at Armenian eating out behaviors and identified a
couple sustainable experiences that occur every year within the
market. There is fall and winter for “xash” - Xash Season. There is
summer for tourists - Tourist Season. The industry had a huge gap
during spring, which is where we found our opportunity.
Spring is considered the best season to eat lamb. It is the season
where sheep graze in the open fields, as the fields are filled with
lush green grass. Lamb meat in the Spring time is the healthiest and
juiciest meat you can find throughout the year.
Thus the “GaRun” Festival was born.
Conclusion
As a result, the festival is now being held every year from March 1 to June 1, during this time the restaurants offer exclusive meals with lamb. During the first year 5 restaurants joined the festival, second year it was already 20+ restaurants. “GaRun” festival turned into an industry wide event and will only grow year upon year.
Alcoholic
beverage
Business Development
Challenge
Market mapping & finding
the blue ocean strategy
Solution
Metrica Group, together with its partners, conducted consumer behavior
research, specifically discovering the beer, wine,
vodka and other alcoholic beverage drinking culture in Armenia. We
dug deep to find out what people drink, where they drink it, with
whom, etc.
For example vodka is a more everyday type of drink (with lunch or
dinner), whereas wine is more of an occasion (going out to drink wine
with friends).
Based on the data gained from research, we came across compelling
insights in the market. We discovered that all the big players of the
mainstream alcoholic beverage market and their products are reaching
the end of their lifecycle, which shows that there is a huge gap in
the youth market (Millennials/GenZ). Millennials/GenZ have been undervalued
by the alcoholic beverage market and we intend
to capitalize on that mistake
Conclusion
A clear and concise go-to-market strategy for an alcoholic beverage that
will grow market share and volume year on year as the millennials start
to mature as a group. The strategy included specific opinion leader
groups within the millennials, as well as key messaging components
customized to those groups.
Gaming
Marketing & Communications
Challenge
In an already highly competitive industry
increasing market share by using
behavioral tools.
Solution
Gaming is an industry of hunt and farm. You hunt for new players
(acquisition) after which you farm them
(retention) to cross sell and up sell your portfolio. It is also
unique in the sense that although the global market is growing at an
exponential rate the government restrictions are usually quick to
follow.
Taking into account the above mentioned trends we
had to move quickly into the details of playing behaviors and human
behaviors to be able to beat the competition. The first thing that
had to be done was map the Armenian population and break them down
into behavioral profiles; who they are, what they do and, most importantly, why they do it?
Conclusion
Product Passports - each product in the portfolio ended up with a
strategy (hunt or farm), a behavioral target group and a set of key
messages that should be communicated to win over the players and grow
market share.
Water Entertainment
Business Management
Challenge
Financial analyses, Effectiveness evaluation and
Financial dashboard building
Solution
Water entertainment complex, where there is no shortage of customers, the flow of finances is
abundant, but the profit is small. "Help us to find out where the money is lost at the end of year,"–
This is how our partner formulated his problem.
In a short period of time, specialists of “Metrica Group” analyzed the partner company's financial
data, documents, classified the staff lists and made real financial reports. The evaluation of the
efficiency, profitability of 6 business directions was also carried out.
Conclusion
After identifying the causes of the problems, Metrica team developed a financial management
dashboard, financial reporting structure, and a 1-year financial plan for a partner organization.
Expertise in more than 32 countries.
local
local
Some of
our clients
Expertise in more than 32 countries.
international
local
CASE STUDIES
Gaming
Alcoholic beverage
Horeca
Business Development
Challenge
Growing the industry
Developing the “eating out” culture
Solution
The question we asked ourselves was; how do we get Armenians away from
their kitchens and into the restaurants? How can we
create a sustainable and recurring experience that will drive HoReCa
sales?
First we looked at Armenian eating out behaviors and identified a
couple sustainable experiences that occur every year within the
market. There is fall and winter for “xash” - Xash Season. There is
summer for tourists - Tourist Season. The industry had a huge gap
during spring, which is where we found our opportunity.
Spring is considered the best season to eat lamb. It is the season
where sheep graze in the open fields, as the fields are filled with
lush green grass. Lamb meat in the Spring time is the healthiest and
juiciest meat you can find throughout the year.
Thus the “GaRun” Festival was born.
Conclusion
As a result, the festival is now being held every year from March 1 to June 1, during this time the restaurants offer exclusive meals with lamb. During the first year 5 restaurants joined the festival, second year it was already 20+ restaurants. “GaRun” festival turned into an industry wide event and will only grow year upon year.
Alcoholic
beverage
Business Development
Challenge
Market mapping & finding
the blue ocean strategy
Solution
Metrica Group, together with its partners, conducted consumer behavior
research, specifically discovering the beer, wine,
vodka and other alcoholic beverage drinking culture in Armenia. We
dug deep to find out what people drink, where they drink it, with
whom, etc.
For example vodka is a more everyday type of drink (with lunch or
dinner), whereas wine is more of an occasion (going out to drink wine
with friends).
Based on the data gained from research, we came across compelling
insights in the market. We discovered that all the big players of the
mainstream alcoholic beverage market and their products are reaching
the end of their lifecycle, which shows that there is a huge gap in
the youth market (Millennials/GenZ). Millennials/GenZ have been undervalued
by the alcoholic beverage market and we intend
to capitalize on that mistake
Conclusion
A clear and concise go-to-market strategy for an alcoholic beverage that
will grow market share and volume year on year as the millennials start
to mature as a group. The strategy included specific opinion leader
groups within the millennials, as well as key messaging components
customized to those groups.
Gaming
Marketing & Communications
Challenge
In an already highly competitive industry
increasing market share by using
behavioral tools.
Solution
Gaming is an industry of hunt and farm. You hunt for new players
(acquisition) after which you farm them
(retention) to cross sell and up sell your portfolio. It is also
unique in the sense that although the global market is growing at an
exponential rate the government restrictions are usually quick to
follow.
Taking into account the above mentioned trends we
had to move quickly into the details of playing behaviors and human
behaviors to be able to beat the competition. The first thing that
had to be done was map the Armenian population and break them down
into behavioral profiles; who they are, what they do and, most importantly, why they do it?
Conclusion
Product Passports - each product in the portfolio ended up with a
strategy (hunt or farm), a behavioral target group and a set of key
messages that should be communicated to win over the players and grow
market share.
Water Entertainment
Business Management
Challenge
Financial analyses, Effectiveness evaluation and
Financial dashboard building
Solution
Water entertainment complex, where there is no shortage of customers, the flow of finances is
abundant, but the profit is small. "Help us to find out where the money is lost at the end of year,"–
This is how our partner formulated his problem.
In a short period of time, specialists of “Metrica Group” analyzed the partner company's financial
data, documents, classified the staff lists and made real financial reports. The evaluation of the
efficiency, profitability of 6 business directions was also carried out.
Conclusion
After identifying the causes of the problems, Metrica team developed a financial management
dashboard, financial reporting structure, and a 1-year financial plan for a partner organization.
Expertise in more than 32 countries.
international
local
CASE STUDIES
Horeca
Business Development
Challenge
Growing the industry
Developing the “eating out” culture
Solution
The question we asked ourselves was; how do we get Armenians away from their kitchens and into the restaurants? How can we create a sustainable and recurring experience that will drive HoReCa sales? First we looked at Armenian eating out behaviors and identified a couple sustainable experiences that occur every year within the market. There is fall and winter for “xash” - Xash Season. There is summer for tourists - Tourist Season. The industry had a huge gap during spring, which is where we found our opportunity.
Spring is considered the best season to eat lamb. It is the season where sheep graze in the open fields, as the fields are filled with lush green grass. Lamb meat in the Spring time is the healthiest and juiciest meat you can find throughout the year. Thus the “GaRun” Festival was born.
Conclusion
As a result, the festival is now being held every year from March 1 to June 1, during this time the restaurants offer exclusive meals with lamb. During the first year 5 restaurants joined the festival, second year it was already 20+ restaurants. “GaRun” festival turned into an industry wide event and will only grow year upon year.
Alcoholic
beverage
Business Development
Challenge
Market mapping & finding
the blue ocean strategy
Solution
Metrica Group, together with its partners, conducted consumer behavior research, specifically discovering the beer, wine, vodka and other alcoholic beverage drinking culture in Armenia. We dug deep to find out what people drink, where they drink it, with whom, etc.
For example vodka is a more everyday type of drink (with lunch or dinner), whereas wine is more of an occasion (going out to drink wine with friends). Based on the data gained from research, we came across compelling insights in the market. We discovered that all the big players of the mainstream alcoholic beverage market and their products are reaching the end of their lifecycle, which shows that there is a huge gap in the youth market (Millennials/GenZ). Millennials/GenZ have been undervalued by the alcoholic beverage market and we intend to capitalize on that mistake
Conclusion
A clear and concise go-to-market strategy for an alcoholic beverage that will grow market share and volume year on year as the millennials start to mature as a group. The strategy included specific opinion leader groups within the millennials, as well as key messaging components customized to those groups.
Gaming
Marketing & Communications
Challenge
In an already highly competitive industry
increasing market share by using
behavioral tools.
Solution
Gaming is an industry of hunt and farm. You hunt for new players (acquisition) after which you farm them (retention) to cross sell and up sell your portfolio. It is also unique in the sense that although the global market is growing at an exponential rate the government restrictions are usually quick to follow.
Taking into account the above mentioned trends we had to move quickly into the details of playing behaviors and human behaviors to be able to beat the competition. The first thing that had to be done was map the Armenian population and break them down into behavioral profiles; who they are, what they do and, most importantly, why they do it?
Conclusion
Product Passports - each product in the portfolio ended up with a strategy (hunt or farm), a behavioral target group and a set of key messages that should be communicated to win over the players and grow market share.
Water Entertainment
Business Management
Challenge
Financial analyses, Effectiveness evaluation and
Financial dashboard building
Solution
Water entertainment complex, where there is no shortage of customers, the flow of finances is abundant, but the profit is small. "Help us to find out where the money is lost at the end of year,"– This is how our partner formulated his problem.
In a short period of time, specialists of “Metrica Group” analyzed the partner company's financial data, documents, classified the staff lists and made real financial reports. The evaluation of the efficiency, profitability of 6 business directions was also carried out.
Conclusion
After identifying the causes of the problems, Metrica team developed a financial management dashboard, financial reporting structure, and a 1-year financial plan for a partner organization.
Interested in
working together?
Thoughts
CONTACT US
Location :
3A Moskovyan St, 5th Floor
Yerevan, AM 0001
Email :
info@metrica.am
Phone :
+374 41 36 01 99
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CONTACT US
Location :
3A Moskovyan St, 5th Floor
Yerevan, AM 0001
Email :
info@metrica.am
Phone :
+374 41 36 01 99
Location :
3A Moskovyan St, 5th Floor
Yerevan, AM 0001
Email :
info@metrica.am
Phone :
+374 41 36 01 99